Polestar and Leather

Polestar, known for its initial push towards vegan materials, has shifted back to supporting leather, partnering with Bridge of Weir. After CEO Thomas Ingenlath's 2019 announcement to avoid leather, Polestar is now embracing the circular nature of the leather industry, which reclaims waste from animal husbandry. This change is part of a broader marketing shift, driven by weaker sales, and reflects a more pluralistic approach to materials in their car designs. The move highlights the sustainability of responsibly sourced leather.

For more details, visit APLF.