Automotive Interiors

The McKinsey article highlights the evolving significance of automotive interiors, driven by trends like automation, connectivity, and electrification. Interiors are becoming key differentiators, with emphasis on comfort, user experience, and advanced human-machine interfaces (HMI). OEMs are shifting focus to cabin experience rather than traditional elements like horsepower. Sustainability and cost-efficiency are also critical as companies reimagine interior layouts for electric and autonomous vehicles. The article outlines strategic imperatives for OEMs and suppliers to succeed in this transformative landscape.

For more, visit McKinsey.